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Contents

1. Market Scope Strategy covers Single Market Strategy, Multi Market Strategy, Total Market Strategy

2. Market Entry Strategy covers First In Strategy, Early Entry Strategy, Laggard Entry Strategy

3. Product Strategy covers Product Positioning Strategy, Product Repositioning Strategy, Product Scope Strategy, Product Design Strategy, New Product Strategy 

4. Promotion Strategy covers Promotion Mix Strategy, Media Selection Strategy, Advertising Copy Strategy

5. Distribution Strategy covers Distribution Scope Strategy, Multiple Channel Strategy 

6. Pricing Strategy covers Pricing Strategies for New Products, Pricing Strategies for Established Products, Price Flexibility Strategy, Price Leadership Strategy 

7. Based on Subhas Jain - Marketing Planning and Strategy , Prentice Hall International.