[PPT] Brand Management.ppt
Download Brand Management.ppt
Size: 2.77MB Slides:22
Contents
1. Developing Brand Vision
2. Establishing Brand Position
3. Fulfilling Brand Contract
4. Communicating Brand Position
5. Measuring Return on Brand Investment
6. Based on Brand Asset Management by Scott M. Davis and Driving Profitable Growth Through Your Brands by Jossey Bass.
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