[PPT] Managing Customer Service.ppt

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Size: 6.59MB      Slides:61

Managing Customer Service ppt download

Contents
1. Understanding Quality Service and Service Culture
2. Key Skills for Quality Customer Service
3. Addressing The Different Behavior Style Of Customers
4. Steps to Resolve Service Breakdown
5. Based on Customer Service : Skills and Concepts for Success by Robert W. Lucas and Quality Customer Service  by William B. Martin. 

Download Managing Customer Service.ppt

Size: 6.59MB      Slides:61

Managing Customer Service ppt download

Contents
1. Understanding Quality Service and Service Culture
2. Key Skills for Quality Customer Service
3. Addressing The Different Behavior Style Of Customers
4. Steps to Resolve Service Breakdown
5. Based on Customer Service : Skills and Concepts for Success by Robert W. Lucas and Quality Customer Service  by William B. Martin. 

[PPT] Brand Management.ppt

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Size: 2.77MB      Slides:22

Brand Management ppt download

Contents
1. Developing Brand Vision 
2. Establishing Brand Position 
3. Fulfilling Brand Contract 
4. Communicating Brand Position 
5. Measuring Return on Brand Investment
6. Based on Brand Asset Management by Scott M. Davis and Driving Profitable Growth Through Your Brands by Jossey Bass. 

Download Brand Management.ppt

Size: 2.77MB      Slides:22

Brand Management ppt download

Contents
1. Developing Brand Vision 
2. Establishing Brand Position 
3. Fulfilling Brand Contract 
4. Communicating Brand Position 
5. Measuring Return on Brand Investment
6. Based on Brand Asset Management by Scott M. Davis and Driving Profitable Growth Through Your Brands by Jossey Bass. 

[PPT] Effective Marketing Plan.ppt

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Size: 3.66MB      Slides:29

Effective Marketing Plan ppt download

Contents
1. Key Elements of Marketing Plan
2. Outline or Table of Contents 
3. Executive Summary 
4. Situation Analysis 
5. Objectives 
6. Strategies 
7. Tactics 
8. Budget
9. Sample Marketing Plan

Download Effective Marketing Plan.ppt

Size: 3.66MB      Slides:29

Effective Marketing Plan ppt download

Contents
1. Key Elements of Marketing Plan
2. Outline or Table of Contents 
3. Executive Summary 
4. Situation Analysis 
5. Objectives 
6. Strategies 
7. Tactics 
8. Budget
9. Sample Marketing Plan

[PPT] Marketing Strategy.ppt

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Size: 7.85MB      Slides:66

Marketing Strategy ppt download

Contents
1. Market Scope Strategy covers Single Market Strategy, Multi Market Strategy, Total Market Strategy
2. Market Entry Strategy covers First In Strategy, Early Entry Strategy, Laggard Entry Strategy
3. Product Strategy covers Product Positioning Strategy, Product Repositioning Strategy, Product Scope Strategy, Product Design Strategy, New Product Strategy 
4. Promotion Strategy covers Promotion Mix Strategy, Media Selection Strategy, Advertising Copy Strategy
5. Distribution Strategy covers Distribution Scope Strategy, Multiple Channel Strategy 
6. Pricing Strategy covers Pricing Strategies for New Products, Pricing Strategies for Established Products, Price Flexibility Strategy, Price Leadership Strategy 
7. Based on Subhas Jain - Marketing Planning and Strategy , Prentice Hall International.

Download Marketing Strategy.ppt

Size: 7.85MB      Slides:66

Marketing Strategy ppt download

Contents
1. Market Scope Strategy covers Single Market Strategy, Multi Market Strategy, Total Market Strategy
2. Market Entry Strategy covers First In Strategy, Early Entry Strategy, Laggard Entry Strategy
3. Product Strategy covers Product Positioning Strategy, Product Repositioning Strategy, Product Scope Strategy, Product Design Strategy, New Product Strategy 
4. Promotion Strategy covers Promotion Mix Strategy, Media Selection Strategy, Advertising Copy Strategy
5. Distribution Strategy covers Distribution Scope Strategy, Multiple Channel Strategy 
6. Pricing Strategy covers Pricing Strategies for New Products, Pricing Strategies for Established Products, Price Flexibility Strategy, Price Leadership Strategy 
7. Based on Subhas Jain - Marketing Planning and Strategy , Prentice Hall International.

[PPT] 101 Awesome Marketing Quotes.ppt

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Size: 18.63MB      Slides:104

101 Awesome Marketing Quotes ppt download

Contents
1. Doc Searls & David Weinberger -Co-Authors Of The Cluetrain Manifesto
2. Charlene Li & Josh Bernoff - Authors Of Groundswell
3. Barry Libert - Author Of Social Nation & Ceo, Mzinga
4. Jim Collins - Author Of Good To Great!
5. Seth Godin - Author Of Permission Marketing
6. Tim Frick - Author Of Return On Engagement
7. Jay Baer & Amber Naslund - Authors Of The Now Revolution
8. Ardath Albee - Author Of Emarketing Strategies For The Complex Sale!!
9. Jim Stengel - Former Global Marketing Officer, Procter & Gamble
10. M. Lawrence Light - Former Chief Marketing Officer of Mcdonalds
11. David Siteman Garland - Host Of The Rise To The Top
12. Rand Fishkin - Founder, Seomoz
13. Dan Zarrella - Social Media Scientist Hubspot Marketing Isn’t Magic.There Is A Science To It
14. Don Tapscott & Anthony D. Williams - Authors Of Wikinomics
15. Jim Kukral - Marketing Speaker!Author Of Attention
16. Jill Konrath - Sales Keynote Speaker!Author Of Snap Selling
17. Brian J. Carroll - Ceo, Intouch
18. Ardath Albee - Author Of Emarketing Strategies For The Complex Sale
19. David Weinberger - Author Of Everything Is Miscellaneous
20. Guy Kawasaki - Former Chief Evangelist, Apple , Co-Founder, Alltop.Com
And more quotes from 70 Marketing Experts!

Download 101 Awesome Marketing Quotes.ppt

Size: 18.63MB      Slides:104

101 Awesome Marketing Quotes ppt download

Contents
1. Doc Searls & David Weinberger -Co-Authors Of The Cluetrain Manifesto
2. Charlene Li & Josh Bernoff - Authors Of Groundswell
3. Barry Libert - Author Of Social Nation & Ceo, Mzinga
4. Jim Collins - Author Of Good To Great!
5. Seth Godin - Author Of Permission Marketing
6. Tim Frick - Author Of Return On Engagement
7. Jay Baer & Amber Naslund - Authors Of The Now Revolution
8. Ardath Albee - Author Of Emarketing Strategies For The Complex Sale!!
9. Jim Stengel - Former Global Marketing Officer, Procter & Gamble
10. M. Lawrence Light - Former Chief Marketing Officer of Mcdonalds
11. David Siteman Garland - Host Of The Rise To The Top
12. Rand Fishkin - Founder, Seomoz
13. Dan Zarrella - Social Media Scientist Hubspot Marketing Isn’t Magic.There Is A Science To It
14. Don Tapscott & Anthony D. Williams - Authors Of Wikinomics
15. Jim Kukral - Marketing Speaker!Author Of Attention
16. Jill Konrath - Sales Keynote Speaker!Author Of Snap Selling
17. Brian J. Carroll - Ceo, Intouch
18. Ardath Albee - Author Of Emarketing Strategies For The Complex Sale
19. David Weinberger - Author Of Everything Is Miscellaneous
20. Guy Kawasaki - Former Chief Evangelist, Apple , Co-Founder, Alltop.Com
And more quotes from 70 Marketing Experts!


[PPT] Marketing Management 100 Models & Diagram.ppt

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Size: 9.31MB      Slides:106

Marketing Management 100 Models & Diagram ppt download

Contents
1.100 Marketing Models, Diagrams, Charts & Slides
2. Market Structure, Market Forces, Marketing Concepts, 
3. Customer Added Value, Relationship Marketing, 
4. Profitability Analysis, Stakeholder Analysis, 
5. Threat Matrix, Value Creation, 
6. Marketing Mix, 
7. Hierarchy of Needs, Demand Measurement, 
8. Market Definition, Segment Rivalry, Target Market, 
9. Product Development, Demand-Life-Cycle, 
10. Market-Space Diagram, 
11. Marketing Strategies, Market Entry, Promotions, Marketing Communication, 
12. Service Quality Model, 3 C’s Model, Hybrid Grid, Distribution Management, 
13. Consumer Brands, Control Chart Model, 
14. Multi-channel Marketing, 
15. Demand Elasticity, 
16. Strategic Planning Gap 
17. AIDA Model and more..... 

Download Marketing Management 100 Models & Diagram.ppt

Size: 9.31MB      Slides:106

Marketing Management 100 Models & Diagram ppt download

Contents
1.100 Marketing Models, Diagrams, Charts & Slides
2. Market Structure, Market Forces, Marketing Concepts, 
3. Customer Added Value, Relationship Marketing, 
4. Profitability Analysis, Stakeholder Analysis, 
5. Threat Matrix, Value Creation, 
6. Marketing Mix, 
7. Hierarchy of Needs, Demand Measurement, 
8. Market Definition, Segment Rivalry, Target Market, 
9. Product Development, Demand-Life-Cycle, 
10. Market-Space Diagram, 
11. Marketing Strategies, Market Entry, Promotions, Marketing Communication, 
12. Service Quality Model, 3 C’s Model, Hybrid Grid, Distribution Management, 
13. Consumer Brands, Control Chart Model, 
14. Multi-channel Marketing, 
15. Demand Elasticity, 
16. Strategic Planning Gap 
17. AIDA Model and more..... 

[PPT] Essentials of Marketing Management.ppt

Download Essentials of Marketing Management.ppt

Size: 9.82MB      Slides:77

Essentials of Marketing Management ppt download

Contents
1. Marketing Mix and Key Marketing Activities
2. Developing Market Segmentation
3. Product Planning and Development
4. Promotion Mix : Advertising, Publicity, Personal Selling and Sales Promotion
5. Distribution Planning and Pricing Strategy

Download Essentials of Marketing Management.ppt

Size: 9.82MB      Slides:77

Essentials of Marketing Management ppt download

Contents
1. Marketing Mix and Key Marketing Activities
2. Developing Market Segmentation
3. Product Planning and Development
4. Promotion Mix : Advertising, Publicity, Personal Selling and Sales Promotion
5. Distribution Planning and Pricing Strategy